Below are research reports and presentations from so far in my career. I also contributed to Don Tapscott’s books Macrowikinomics and Grown Up Digital, as well as Mike Dover & Sean Moffit’s Wikibrands. I’m currently co-writing Stop Wasting Money on Advertising with Paul Barter. #

Publications

Cloudy with a Chance of Competitive Advantage
With Darryl Dutton, April 2012, T4G Research #

Adaptive intelligence: The evolution of business intelligence
With Steve Walintscheck, November 2011, T4G Research #

Stop wasting money on advertising: How the epicentre of marketing moved from Madison Avenue to Silicon Valley
With Paul Barter, June 2011, T4G Research #

Wish you were here: How technology-enabled tourism will thrive in a changing world
With Rod Harris and Nigel Collett, June 2011, T4G Research #

Don’t spam so close to me: Moving from mass mailings to mass personalization
With Jason Stoll, March 2011, T4G Research #

“Checking In” to the Future: The rise of Foursquare and other location-based service platforms
With Denis Hancock and Naumi Haque, February 2011, nGenera Insight #

Process mining: Extending the virtual enterprise into real-world activities
June 2010, nGenera Insight #

Monopoly City Streets: Eschewing innovation in search of ‘better sameness’
February 2010, nGenera Insight #

Life imitating art: Envisioning a ‘game layer’ for better decision-making
October 2010, nGenera Insight #

OkCupid: Using platform strategies to disrupt an established marketplace
January 2010, nGenera Insight #

Continuous strategy for a networked world
With Naumi Haque and Nicholas Vitalari, December 2009, nGenera Insight #

Valve Software: Engaging prosumers, competitors, and communities
November 2009, nGenera Insight #

Making Strategy Real
With Paul Barter and Don Tapscott, September 2009, nGenera Insight #

What’s measured counts: Human capital management using causal models
With Dr. Nick Bontis, June 2008, nGenera Insight #

Marketing 2.0: Beyond pops & clicks
With Paul Barter, August 2008, nGenera Insight #

Presentations

Data capture and the customer experience
March 2011 #

Social media overview: key players and trends
November 2010 #

The New Who and the myth of customer empowerment
With Naumi Haque, October 2010 #

Mining everyone’s business
July 2010 #

Gamers as employees and customers
December 2009 #

Putting stock in everyone’s opinion: An overview of prediction markets
August 2008 #