Below are research reports and presentations from so far in my career. I also contributed to Don Tapscott’s books Macrowikinomics and Grown Up Digital, as well as Mike Dover & Sean Moffit’s Wikibrands. I’m currently co-writing Stop Wasting Money on Advertising with Paul Barter.

Publications

Adaptive intelligence: The evolution of business intelligence
With Steve Walintscheck, November 2011, T4G Research

Stop wasting money on advertising: How the epicentre of marketing moved from Madison Avenue to Silicon Valley
With Paul Barter, June 2011, T4G Research

Wish you were here: How technology-enabled tourism will thrive in a changing world
With Rod Harris and Nigel Collett, June 2011, T4G Research

Don’t spam so close to me: Moving from mass mailings to mass personalization
With Jason Stoll, March 2011, T4G Research

“Checking In” to the Future: The rise of Foursquare and other location-based service platforms
With Denis Hancock and Naumi Haque, February 2011, nGenera Insight

Process mining: Extending the virtual enterprise into real-world activities
June 2010, nGenera Insight

Monopoly City Streets: Eschewing innovation in search of ‘better sameness’
February 2010, nGenera Insight

Life imitating art: Envisioning a ‘game layer’ for better decision-making
October 2010, nGenera Insight

OkCupid: Using platform strategies to disrupt an established marketplace
January 2010, nGenera Insight

Continuous strategy for a networked world
With Naumi Haque and Nicholas Vitalari, December 2009, nGenera Insight

Valve Software: Engaging prosumers, competitors, and communities
November 2009, nGenera Insight

Making Strategy Real
With Paul Barter and Don Tapscott, September 2009, nGenera Insight

What’s measured counts: Human capital management using causal models
With Dr. Nick Bontis, June 2008, nGenera Insight

Marketing 2.0: Beyond pops & clicks
With Paul Barter, August 2008, nGenera Insight

Presentations

Data capture and the customer experience
March 2011

Social media overview: key players and trends
November 2010

The New Who and the myth of customer empowerment
With Naumi Haque, October 2010

Mining everyone’s business
July 2010

Gamers as employees and customers
December 2009

Putting stock in everyone’s opinion: An overview of prediction markets
August 2008