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Jeff DeChambeau

Work / Independent Projects / Creator Monetization Platform

Helping social media creators earn money from brand campaigns

A two-sided platform where brands offer paid campaigns, creators submit social content, staff approve the work, and the system keeps the payment process moving.

01 / Business challenge

Campaign operations were fragmented across messages, files, and payments

Brands, creators, and staff each needed different evidence, decisions, and next steps.

02 / System change

One platform coordinates the transaction from verification to publication

Campaign discovery, uploads, moderation, notifications, billing, and payouts share one workflow.

03 / Business outcome

One-off creator deals became a visible repeatable process

Every participant can see what happened, what is owed, and what must happen next.

Creators had attention, but no simple way to turn it into income

Smaller social media creators can produce useful promotional content, but most do not have agents or established relationships with brands. Brands also need a practical way to find creators, explain the work, review submissions, and pay only for content they approve.

The difficult part was building trust on both sides

A campaign listing was not enough. The platform had to confirm that creators controlled real social accounts, set a fair rate, show the right campaigns, receive large video files, let staff approve or decline them, charge the brand, notify the creator, and confirm that approved work was eventually published.

I built the full path from registration to payment

Creators sign in, verify their phone number, connect a payment account, and submit proof of their social media performance. Staff review the proof and establish what the creator can earn for an approved post.

Brands receive their own campaign pages with a description, location when relevant, and the amount offered for each submission. Eligible creators can browse active campaigns and upload a video directly from their phone.

The platform waits for the video to finish processing, records the submission, and sends it to staff for review. An approval or rejection updates the record and immediately sends the creator a text message. Approved work is added to the brand’s bill and the creator’s pending earnings.

The creator then publishes the approved content and returns to submit the live post link. This closes the gap between approving a video file and confirming that the promised social post actually appeared.

The product was really a chain of promises

The creator promises a real audience and suitable content. The brand promises payment for approved work. Staff decide whether the evidence and submission meet the rules. The platform makes each promise visible and moves the work to the next person when its conditions are met.

Each person sees only the work they need to do

Creators see available campaigns, their rate, upload status, and next steps. Brands get live campaign pages and billing tied to approved content. Staff can handle account checks and content decisions from the communication tools they already use.

One-off deals became a repeatable process

The platform turns an informal exchange of messages, files, approvals, and payment details into a trackable process that can support many creators and campaigns at once.

A social post became a clear business transaction

From the first account check to the final published link, everyone can see what has happened, what is owed, and what needs to happen next.

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